True Coffee

In a word: IF(Coffee=desired,go,eh)

The specs: #0667  
Address, hours & details via Isthmus; reviews at Yelp; listing at Eat Drink Madison; video; official web site, Twitter, Facebook,

Latest True Coffee news and reviews

JM ate the ham and pepperjack panino with an apple juice.
Nichole ate the sea salt treasure cookie with a whole milk cappuccino.
Rose ate the blueberry scone with a coffee.
The bill was $15, or $5/person, plus tip.
Nichole gave True Coffee a B+; JM gave True Coffee a B- (see our grading rubric).

True Coffee in Fitchburg is mostly about roasting beans. The attached cafe is bright and clean with windows through which you can view the roasting operation; there's also a play area with a kid-level blackboard. The coffee itself is good, but the food is not actually all that great. They get some of their bakery from Gallup and some from Sysco.

Rose got a blueberry scone with great berries but an average biscuit. The sea salt treasure cookie was far too bready and salty, and didn't have nearly enough chocolate chips for our tastes. The breakfast panino was better: stringy/sloppy pepper jack, soft scrambled eggs, and tender yet pressed bread. Lucky for us JM shared.

So yeah, skip the food and get the coffee. There were four single-origin brews ready to dispense from air pots, though the staff seemed to struggle to keep them filled. The cappuccino was very good if you like it extra strong and not too milky.

It's also neat that their loyalty-reward day is Monday, when most Madison coffeehouses have enlisted with the Tuesday double-punch conspiracy.