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Full of Bull

Update 2/15/13: They're closed.

Update 8/26/12: They're just moving.

Update 8/18/12: Full of Bull is closed. Thanks, Tim!

In a word: Roast beef sandwiches where you can taste the meat.

The specs: #0630  
Address, hours & details via Isthmus; reviews at Gastropacalypse Test Kitchen, Isthmus, Yelp, TDPF, 77 Square; listing at Eat Drink Madison; official web site, Facebook, Twitter, Full of Bull on Urbanspoon

Latest Full of Bull news and reviews

JM ate the classic FOB.
Nichole ate the Farley.
We split a bacon-cheddar jacket potato and a Heath concrete mixer.
The bill was $21, or $10.50/person, plus tip.
JM gave Full of Bull a B+; Nichole gave Full of Bull an A- (see our grading rubric).

Full of Bull is like Arby's with meat you can taste. Their homemade sauce has a kick, and the Clasen's onion roll is super. Which is to say that Full of Bull both is (in the sense of real meat) and isn't (in the sense of vainglorious).

The broccoli rabe takes the Farley where few pork sandwiches dare go. These greens were cooked yet kept their integrity. The half Italian roll was buttered and coated with melted Provolone. The inside was very soft, almost goopy under a bath of jus, but this can be forgiven since it balanced the dryness of the pork. Besides, the outer crust held together. Hot pepper flakes and oregano added interest.

FarleyRoast beefJacket potato

When we picked our side dish, we fell for the "jolt of deliciousness from across the pond" line. Full of Bull's vaunted "jacket potato" is just a baked potato. It was fine, but little isn't when topped with bacon and cheese. On the way out we got a decent vanilla and Heath concrete mixer.

JM thought Full of Bull was expensive for a sandwich place, but Nichole thought the prices were not out of line given the amount of from-scratch prep that's going on.  Either way, it beats the paste out of Arby's.


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Very decent! You'll spend around $10 but you'll be full. The roast beef sandwiches are simple and as advertised: fresh house-cooked roast beef in a bun. That's it, nothing like Arby's, more like an old fashioned roast beef sandwich. Their jacket potato, whatever that means, is OK and seems a little overpriced when you start adding ingredients. Fries are standard fast-food and are served crispy, not soggy. Definitely worth ordering from if you're looking for a big fresh-cooked meat sandwich.

Full of Bull appears to be closed; I work next door, and walking past, the place has been cleaned out and the main signage in front has been covered with a For Lease sign.

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