« Cupcakes-A-Go-Go | Main | David W. Heiney's »

Dairy Queen

In a word: We'd probably rather meet Alice in Dairyland.

The specs: #00838  
3030 Fish Hatchery Rd., 53713
Details at Dairy Queen on Urbanspoon
Official web site

Latest Dairy Queen news and reviews at del.icio.us

JM ate the fish sandwich dinner with a fountain drink.
Nichole ate the cheeseburger and a salad with a dipped cone.
The bill was $15ish, or $7ish/person, plus tip.
JM and Nichole both gave DQ a B- (see our grading rubric).

It's pretty easy to see the model that works here.  DQ is *the* soft serve place everybody knows.  They can get all the best candy licenses for Blizzards (still a treat that nearly anyone would partake of) and they can do a brisk ice cream cake trade regardless of the market.  In Madison, Culver's (and, to a lesser extent, Michael's) vie for the same custom, but DQ will survive though we'd guess that the sandwich and side menu gets less play here.

DQ dinnerTheir food is standard if a little boring.  The fish sandwich was hardly even variation on the theme and seemed like a poor reason to bring in a whole tub of tartar.  The burger was greasy, and the buns were a little too not enough. The salad's heart was in the right place.

Of course, the iconic dipped cone and the Blizzard are the main reasons to come to DQ.  It reminded JM of a story told him by a former DQer. 

It seems it is customary to rotate a Blizzard 180 degrees (upside down) to demonstrate its thickness.  Certain Blizzards were too thick for just one Blizzard paper cup.  In these cases, the standard was to use two paper cups to reinforce the bottom of the thickest shakes.  Sadly, when this was done, absentminded staff would sometimes still rotate the Blizzard, to disastrous results.

Dairy QueenThis story captures everything we love about DQ: namely, Blizzards, high school kids behind the counter earning their paychecks and real world experience, and the ability to laugh at yourself just a little bit.

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

That picture is crazy-ass creepy.

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

If you have a TypeKey or TypePad account, please Sign In.


About Follow madisonatoz on Twitter Contact
Blogroll Ad 
Free Blog Read our food tour
Dish du jour Creative Commons License subscribe to RSS Subscribe
Memo to restaurants Bloggers' Rights at EFF Quizzes
Reflections BlogWithIntegrity.com Tip jar
Banner image by Kayla Morelli, Red Wheelbarrow Design